If they are done right, author interviews on blogs are win, win situations for both the author and the blogger.
Benefits to the author: new audience exposed to you and your writing, link backs, chance to build your portfolio… remember the snowball effect. And, a great opportunity to make a new connection with the blogger who is interviewing you.
Benefits to the blogger: new audience exposed to you and your blog, link backs, the long tail effect of the net (someone interested in the author three years from now could find your interview and subscribe to your blog), and a great opportunity to make a connection with the author you are interviewing.
The most common advice making the rounds right now is to guest post anywhere you can. I disagree (and not because I just want to be difficult). Check out the person’s blog, check out the blogger. If you don’t think it will be a good fit, trust your instincts. Yes, you do want to venture out and try to make new connections and find new readers, but you also want to do what fits you and your writing and your writer’s platform.
Also, a blogger who makes you feel welcome deserves a sincere “thank you”, and, maybe it’s my southern hospitality kicking in here, you, the author, should think of ways you can pay it forward for the blogger. After all, they didn’t have to interview you. You are their guest. So, gratitude is a good thing.
These were great experiences where I felt like the blogger actually wanted to know about me and my writing (gosh!). Some of my other experiences, while I am still certainly thankful for the exposure and the opportunity, were less personal.
But, Donna and Robyn are excellent in this department! And, I am appreciative of their interest and the opportunity to connect with their readers as well.
If you go to Robyn’s blog, you can find out a little secret that can help you get a free signed copy of Josephine: Red Dirt and Whiskey! See you on Twitter 😉
And, I am pleased to say that I will be a guest on The Introverted Reader’s blog in February in her feature – Saturdays in the South. I am so very much looking forward to it!
What do you like to find out about authors in their interviews?