Straighten your tie, please
Once upon a time, quite a few years ago, there was a restaurant (which shall remain nameless) that spent big money to have their “creative marketing team” create new and improved menus. The latest, the greatest, the most colorful, the most attractive fonts, the most tempting photographs, and of course, new names for the “old favorites” on the menu.
It should have been an out of the park home run. It should have been like someone’s birthday – all nice and shiny and new – as my husband likes to say, they went for the Bigger, Better Deal – the BBD. The owners spared no expense for these new menus. This was going to set the tone for the growth and success of the restaurant.
Except, right below their most prominent menu item, the all time favorite, the foundation, the cornerstone their menu was built around was the description. And, the line of font that was the biggest in this item’s description read “The (new and improved pizza name) FORMALLY known as (old and not so great pizza name)”
So, I ask you, who put the tux on the pizza?photo credit: Tinker*Tailor loves Lalka via photopin cc